Human resources
In this study, we investigated the mystery behind the closed doors of a reputable company. Having operations in durable consumer goods industry with production, marketing and after-sales services, the company offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands. The company has been selected as the most reputable company of 2012 in a "Survey on Turkey"s Most Reputable Sectors and Companies’ made by GfK Turkey. What is the secret of this success? First, we have set out the philosophy of strategy-aspractice. This way is a humanistic way which examine the strategic process in humanistic perspective by combining the technical part rather than classical point. When we looked in the context of strategic planning and strategic human resources, theories certainly overlapped. Resource-based approach which forms the base of the strategic human resources, revealed that the most valuable part of the organizations were still human. People in the organizations were created value according to the resource-based view. At this point, we would come across a frame which is highly compatible with the strategy-as-practice philosophy. To use the qualitative research methods in the most accurate way, we left ourselves extremely free in the light of the theories which we developed. After creating the infrastructure, interior observations, interviews and inferences are remained. During our visits to the company, we just try to feel the air like living in the company. To be free and unprejudiced, did not seem so easy for a well-known brand. However, this study had revealed an observation as natural as possible and we should achieve it in the light of this purpose. On the other hand, this study should draw a line close to the concept of reflexivity. In the story, we are supposed to be on the stage. Our study would be enriched by the eyes and roles of us, the researchers. This study was performed as a case study through using qualitative research methods. In the research, interview techniques was used. The sample of the study is composed of HR directors, Strategic Planning directors and employees. Semi-structured and open-ended questioning techniques was used. A qualitative case study is an approach that enables exploration of the case within its context using several data sources (Baxter and Jack 2008). This method is recommended for exploratory research and is applicable in analyzing the fact within a contemporary context. Furthermore, several data sources, interviews, archival data, etc., can be harmonized in research methodology of case studies. The case study method is based on constructive paradigm. The constructive paradigm claims that truth is relative and that it is dependent on one’s perspective. Case study research has the potential to deal with simple to complex situations. It lets the researcher ask ‘‘how’’ and ‘‘why’’ questions, while taking into account how a phenomenon is influenced by the context within which it is situated (Dhanda,2013).